A retail advertiser is currently managing separate bid strategies for their Google Ads and Microsoft Advertising campaigns. They decide to consolidate these into a single Search Ads 360 portfolio to improve overall efficiency. According to the platform's optimization logic, how does this consolidated structure specifically address performance when one engine becomes budget-constrained?

A consolidated Search Ads 360 portfolio bid strategy can optimize across campaigns from supported engines using shared performance data and one portfolio goal. When part of the portfolio becomes budget-constrained, the strategy can look for stronger available opportunities elsewhere in the portfolio. This supports the next-best allocation of spend toward campaigns that can still deliver efficient returns. The logic helps improve overall portfolio performance instead of optimizing each engine in isolation.