A retail advertiser is migrating their cross-engine strategy to Search Ads 360 and needs to make sure that their most complex automated campaign types are fully supported. Which capability is available for both Google Ads and Microsoft Advertising accounts within Search Ads 360?

In Search Ads 360 , the documented supported campaign types for Google Ads include Search campaign , Shopping campaign , and Performance Max campaign . For Microsoft Advertising , Search Ads 360 also supports Search Network campaign , Shopping campaign , and Performance Max campaign , so this campaign mix can be handled in the same platform. Search Ads 360 bid strategies are also supported for Google Ads and Microsoft Advertising Search , Shopping , and Performance Max campaigns, which is the optimization layer behind unified cross-engine management. That is why the shared capability is centralized management and optimization of those campaign types at scale. Google Help+1