A retail advertiser needs to group a specific selection of Floodlight activities into a single reporting view to analyze their performance more efficiently. Which Search Ads 360 feature provides the capability to aggregate these individual metrics into a unified measurement?

In Search Ads 360 , custom conversion columns are used to report on conversions tracked by selected conversion actions or Floodlight activity groups . When creating one, the platform lets the advertiser choose the specific Floodlight activities or Floodlight groups whose data should be included in that single column. This creates one unified reporting metric from multiple individual conversion sources, which is exactly what is needed for aggregated performance analysis. The feature is built for reporting consolidation, not for tagging entities or changing conversion value logic. Google Help+2Google Help+2