A retail brand wants to start using AMC but their team has mixed expertise. They have media planners who understand campaign strategy but have never written SQL, and analysts who can write queries but need business context. How should these roles work together for successful AMC implementation?

The correct choice is C. Amazon Marketing Cloud works best when business strategy and technical query development are connected. Media planners can define the campaign objective, audience need, and measurement question. Analysts can translate those requirements into AMC workflows or SQL logic. This collaboration helps ensure outputs are both technically accurate and useful for campaign decisions.