A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance? Select two.

To build a successful creative strategy before a campaign launch, a media planner should look at both what content is popular and who is engaging with it. Trends Tool (The "What"): This tool is essential for identifying the specific aesthetics, styles, and seasonal topics currently gaining traction on Pinterest. For a home decor brand, this might reveal a shift from "Minimalism" to "Rococo Revival" or "Castlecore." By aligning ad creative with these emerging trends, the brand can ensure its visuals feel fresh and relevant to Pinners who are actively planning future projects. Audience Insights (The "Who"): This tool provides a deep dive into the specific characteristics of people interested in a category. It goes beyond basic demographics to show "Affinities"—other categories your target audience cares about. For example, you might discover that your home decor audience also has a high affinity for "Sustainable Living" or "Outdoor DIY." This allows you to tailor your creative messaging (e.g., highlighting eco-friendly materials) to resonate more deeply with their broader values.