A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)

The selected answers are correct because Merchant verification and the Pinterest tag are the two foundational technical requirements for running high-performance catalog sales campaigns. To use a retail catalog, an advertiser must first pass through the Verified Merchant Program, which ensures the business meets Pinterest’s high-quality standards for customer service and website reliability. Simultaneously, the Pinterest tag must be installed on the retailer's website to track user actions—such as "Add to Cart" or "Checkout"—and map those events back to specific product IDs in the catalog. This tag-to-catalog connection is what allows Pinterest's algorithm to optimize for conversion events and power dynamic retargeting, ensuring that the right products are shown to the users most likely to purchase them.