A retail manager needs to report on all conversions, but only for those that occurred on mobile phones. Which custom column feature should they use to isolate this data?
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Correct answer: Custom formula columns with filters.
Why this is the answer
Custom formula columns can isolate reporting data by applying filters to selected metrics. In Search Ads 360 , a metric such as conversions can be added to the formula and narrowed by dimensions such as device. Filtering the metric to Mobile phones reports only the conversion data associated with that device segment. This makes the column suitable for reporting all conversions while limiting the result to mobile phone traffic.
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