A retailer is running a flash sale ad and a standard branding ad on the same placement. To make sure the flash sale ad gets evaluated and served by the ad server first whenever a user is eligible for both, how should the priority numbers be configured?
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Correct answer: Assign the flash sale ad a lower numerical value (e.g., 1) than the standard branding ad..
Why this is the answer
Priority determines the order in which eligible ads are evaluated for the same placement . In Campaign Manager 360 , lower priority numbers are evaluated before higher priority numbers. Giving the flash sale ad a lower number makes it take precedence when both ads are eligible to serve. The branding ad can still serve when the higher-priority ad is not eligible.
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