A retailer owns a large online business selling antiques. They want to create a display campaign. What are two of the three inputs that they must supply to create a display campaign? Choose two.
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Correct answer: Creative assets, Budget amount.
Why this is the answer
To create a Google Display campaign, advertisers must provide creative assets (like images, logos, and headlines) because these are the visual elements that will be shown to users. Without them, there's nothing to display. A budget amount is also essential as it dictates how much the advertiser is willing to spend on the campaign, controlling its reach and duration. Keyword examples are primarily used for Search campaigns, not Display campaigns, which typically target audiences based on interests, demographics, or website content. Example placements might be used for managed placements, but they are not a mandatory input for simply creating a Display campaign.
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