A retailer sells both apparel and equipment on a single website where all conversions occur. To compare the performance of these two product groups independently in reporting, how should the Campaign Manager 360 hierarchy be configured?
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Correct answer: Create a parent advertiser for the retailer and two child advertisers for the product groups..
Why this is the answer
A parent advertiser can hold the shared Floodlight configuration for a single website. Separate child advertisers allow apparel and equipment campaigns to be managed and reported independently while still using the parent’s shared conversion setup. This structure supports separate advertiser-level reporting without duplicating the same sitewide tags. It is appropriate when one business needs product-group separation under common conversion measurement.
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