A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)
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Correct answer: Seasonal trends.
Why this is the answer
The selected answer is correct because Seasonal trends are specifically defined as search terms that experience a peak in volume for at least 30 days and reoccur during the same period year-over-year. By applying this filter in the Pinterest Trends tool, a media planner can isolate long-standing cyclical behaviors—like the annual interest in "spring decor" or "garden refresh"—rather than one-off "Growing trends" or broad "Top yearly trends." This allows the retailer to align their creative strategy with established planning windows where high-intent Pinners are historically known to search for and save home decor ideas in preparation for the upcoming season.
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