A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is under performing with click-through-rates (CTRs).How can the media planner optimize for better performance? (select one)

The selected answer is correct because Pinterest Performance+ targeting uses automated machine learning to expand and optimize an ad group’s reach beyond manual keyword and interest selections, specifically finding users most likely to engage with the content. When an ad group is suffering from low CTRs after 7 days, it often suggests that the initial manual targeting is too narrow or not perfectly aligned with the creative; by enabling Performance+ targeting, the system analyzes real-time signals and Pinner behavior to find additional high-intent audiences that the media planner may have missed. This automated optimization helps improve click-through rates by delivering the paper product images to the specific users most likely to click, without requiring the planner to manually research and test hundreds of new keyword combinations.