A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they're unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?

Add to cart is a lower-funnel conversion event that can signal strong purchase intent before a completed sale. For a Video action campaign , tracking this action gives Google Ads more useful conversion data for optimization when final purchases are limited or delayed. This event helps the system identify users who are likely to move toward checkout. It supports sales-focused bidding by adding a meaningful step in the purchase path.