A retailer wants to measure site interest by counting all interactions from a single user as one conversion, provided they occur within a 24-hour period. Which Floodlight counting method should they implement?

For a Floodlight counter activity, Unique counts only the first conversion for each unique user during each 24-hour day. That matches a setup where multiple interactions from the same user should be collapsed into one counted conversion within a 24-hour period. In Display & Video 360 and Campaign Manager 360 documentation, this counting method is distinct from Standard , which counts every conversion event. It is the correct configuration when the goal is measuring deduplicated site interest rather than total interaction volume. Google Help+1