A retailer wants to turn their campaign into a virtual storefront. Which creative lever should they use in their Demand Gen campaign?

Product feeds are essential for turning a Demand Gen campaign into a virtual storefront because they allow the retailer to showcase specific products directly within their ads. This enables shoppable ad formats, displaying product images, prices, and direct links to product pages, effectively mimicking an online store experience. Affinity segments are audience targeting options, not creative elements, and while useful for reaching relevant customers, they don't transform the ad into a storefront. Bumper ads are short, non-skippable video ads primarily used for brand awareness, not product display. Mastheads are premium YouTube placements for maximum reach, but they are a placement type, not a creative lever for showcasing multiple products in a shoppable format.