A review of your Sponsored Display campaign shows low Click-through rates (CTRs)andlownew-to-brand orders.Which of the following strategies might help optimize your campaign goals to drive performance?

Using suggested targets and dynamic segments can improve CTR and new-to-brand orders by expanding your reach to relevant audiences who haven't yet purchased your brand. Suggested targets identify audiences based on Amazon's data, while dynamic segments automatically adjust targeting based on real-time signals, helping you find new customers more effectively. This approach helps overcome low CTR by showing ads to more interested potential customers and boosts new-to-brand orders by focusing on those unfamiliar with your products. Purchases remarketing, while useful for driving repeat purchases, is less effective for increasing new-to-brand orders or addressing low CTR among new audiences.