A robust social media plan includes which of the following?

A robust social media plan requires a long-term schedule that outlines when and what content to post. This ensures consistency, helps achieve marketing objectives, and allows for strategic planning around events or campaigns. Simply mimicking competitor content is not a sustainable or effective strategy as it lacks originality and may not align with your brand's unique voice or goals. While social media should support overall business goals, including "all" online business goals directly within the social media plan itself is too broad; the plan should focus on how social media contributes to specific, measurable objectives.