A search specialist is reviewing a Bid Strategy Report to understand how long it takes for a click to result in a purchase. Which section of the report provides this specific data?
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Correct answer: Conversion delay.
Why this is the answer
The Conversion delay section shows how long it usually takes for users to convert after clicking an ad. In Search Ads 360 , conversions are reported by click date, so recent performance can look incomplete until delayed conversions are recorded. This section helps determine whether enough time has passed before evaluating a bid strategy . It is especially important for purchase actions, which often happen later in the customer journey.
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