A shoe line is looking to better understand how to measure its audience's sentiment toward the product itself and what drives users to purchase its shoes.How can this be measured?

To measure qualitative metrics like audience sentiment (how people feel about the product) and purchase drivers (why they are buying), a Brand Lift Study is the most appropriate tool. While standard analytics provide quantitative data (clicks and saves), a Brand Lift Study uses a survey-based methodology to uncover the "why" behind the numbers.