A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign's success?

For an awareness Video campaign, Video played to is the strongest fit among these choices because it shows how much of the ad viewers actually watched after the player started. Google Ads defines Video played to metrics as quartile completion rates at 25%, 50%, 75%, and 100%, which makes them useful for understanding message retention and drop-off. That directly reflects whether the creative held attention long enough to deliver the awareness message. It is therefore a more fundamental success signal for this goal than lower-funnel actions or delivery-share metrics. Google Help+1