A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign'ssuccess?

For an awareness Video campaign,the primary goal is usually to increase the visibility and knowledge of a product, service,orbrand.In this context,a fundamental metric that will help measure the campaign's success in terms of awareness is **Video played to**.This metric can further be broken down into specific percentages,suchas"Video played to 25%,""Video playedto50%,""Video played to 75%,"and"Video played to 100%."These metrics provide insight into how much of the video viewers typically watch,which can be indicative of how engaging the video is and how effectively it's raising awareness.