A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

The correct answer is Food and drink and parenting. This combination directly aligns with the campaign's goal of reaching parents preparing lunches. "Food and drink" captures the product category, and "parenting" identifies the target audience's primary role and interests. "Food and drink and children’s health" is too narrow; while health is a concern, "parenting" is a broader interest that encompasses many aspects of a parent's life, including food choices. "Meal planning and back-to-school" are seasonal or task-specific interests, whereas the campaign aims for broader awareness. "Lunches and Children’s snacks" are product-specific keywords, which are generally better suited for consideration or conversion campaigns, not broad awareness where the goal is to reach a wide, relevant audience.