A snack food advertiser wants to advertise its newest flavor of pretzels and is building creative assets for the campaign that expand across the full two-column Pinterest feed. Which format should the advertiser use?
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Correct answer: Max width video ad.
Why this is the answer
The Max width video ad is the correct format because it is the only ad type that expands across the full two-column Pinterest feed, providing a highly immersive and prominent display for the new pretzel flavor. This format maximizes visibility and impact as users scroll. A Carousel ad displays multiple images or videos in a single pin, but it does not span two columns. A Lead ad is designed for capturing user information and does not offer a two-column visual expansion. A Standard image ad occupies only one column, limiting its visual footprint compared to the desired two-column expansion.
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