A sneaker brand wants to understand how their TikTok ads influence customer purchasing behavior and gather feedback directly from customers after they make a purchase. They are exploring TikTok tools that provide insights to help with attribution and optimization decisions. Which TikTok solution would help the brand BEST achieve this goal?

A Post-Purchase Survey directly gathers feedback from customers after a purchase, providing insights into their purchasing behavior and the influence of TikTok ads. This tool is ideal for understanding attribution at a granular level and informing optimization decisions based on customer sentiment. A Conversion Lift Study measures the incremental impact of ads on conversions but doesn't directly gather customer feedback. Multi-Touch Attribution assigns credit across various touchpoints but doesn't involve direct customer input. A Brand Lift Study measures changes in brand metrics like awareness or recall, not direct purchasing behavior or feedback.