A social media audit would typically NOT include:

A social media audit is a review of past and current social media performance. It assesses what has already happened and what is currently happening. Therefore, it would include an itemized list of current social media networks and their activity rates, information about competitor activities, and follower counts. KPIs, goals, and objectives for the coming year are future-oriented planning elements that are typically developed after an audit has been completed and analyzed, as the audit's findings inform these future strategies. While an audit might review past KPIs, it doesn't set future ones.