A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

A social media content calendar needs both a high-level overview and detailed planning. The "larger monthly calendar" provides this overview, allowing you to plot major events like campaign launches, influencer collaborations, or significant content releases (e.g., new blog posts) across the month. This helps align social media efforts with broader marketing goals. The "weekly calendar" then offers a more granular view, detailing specific posts for each social network, including copy, visuals, and scheduling times. This two-tiered approach ensures both strategic alignment and practical execution. "Industry calendar" is too broad and not specific to your content. "Post-by-post spreadsheet" is a format, not a calendar section. "Content strategy" and "social media strategy" are foundational documents, not calendar sections. "Hourly schedule" is overly detailed for a calendar section and "evergreen content list" is a content type, not a calendar section.