A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
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Correct answer: User-generated content.
Why this is the answer
User-generated content (UGC) is any form of content, such as images, videos, text, and audio, that has been created and posted by unpaid contributors or fans. In this scenario, the vacation photos submitted by followers directly fit this definition. While the other options might sound plausible, they are not standard industry terms. "Visually Curated Media" and "Audience Curated Images" describe the act of selecting content, not the content itself. "Follower Based Content" is too broad and doesn't specifically refer to content created by followers. "User-discovered Media" implies finding existing content, not creating new content.
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