A specialist is building a report to determine which social media platform (e.g., Meta vs. TikTok) drove the most web conversions. Which dimension is required to see this breakdown in a Standard Report?

A site identifies the publisher, app, network, or platform where ad space is purchased and served. A placement connects delivery activity to that media location in Campaign Manager 360 reporting. Using these dimensions lets conversion metrics be grouped by social platform instead of only showing total activity. This breakdown is appropriate for comparing which tracked media source drove more Floodlight conversions.