A sports brand is looking to increase Video Completion Rate (VCR) using existing video assets.What is the recommended campaign objective and ad format?
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Correct answer: Video Completion objective with max-width video.
Why this is the answer
To increase Video Completion Rate (VCR), the most direct approach is to select the "Video Completion" objective. This tells Pinterest's algorithm to optimize for users who are most likely to watch videos to their end. Max-width video is the recommended ad format because it provides an immersive, full-screen viewing experience, which significantly improves engagement and completion rates compared to smaller formats. Awareness objectives focus on reach and impressions, not completion, and standard video ads are less impactful than max-width for VCR. Idea ads are primarily for showcasing multiple ideas and are not optimized for video completion. Consideration objectives aim for clicks and engagement, which is different from maximizing video watch time.
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