A sports gear company wants to bid on below-the-fold ad spots within daily news articles at the lowest possible cost. Which transaction type should the company pursue for this run-of-site inventory?

Low-costExplanation** Low-cost, flexible access to broad publisher supply aligns with Open auction in Display & Video 360. Google states that if no specific inventory source targeting is applied, a line item targets open auction inventory across enabled exchanges by default, which reflects broad public inventory rather than reserved or negotiated supply. Google also distinguishes guaranteed and invited deal types from open market buying, so reserved premium access is not the model designed for lowest-cost run-of-site placements. For below-the-fold news inventory where scale and price efficiency matter more than reservation priority, Open auction is the cor Google Help+2Google Help+2 rch1turn320223search0