A tech startup needs to maximize the number of unique people who see their brand name to keep it top of mind. What's their marketing objective?

The correct answer is Awareness. The objective of maximizing the number of unique people who see a brand name to keep it top of mind directly aligns with building brand awareness. This focuses on increasing brand recognition and recall among the target audience. Demand generation is incorrect because it aims to create interest in a product or service, often leading to leads, rather than just maximizing unique views. Action is incorrect as it focuses on driving immediate conversions or specific behaviors like purchases or sign-ups. Consideration is incorrect because it targets users who are already aware of the brand and are evaluating options, aiming to influence their decision-making process.