A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this? Select two.

The Conversions API allows the retailer to send website conversion data directly to Pinterest, providing a more reliable and comprehensive view of user actions, including purchases, which is crucial for building audiences based on site visitor behavior. Pinterest Audience Manager is the tool within Pinterest Ads Manager where advertisers create, manage, and refine custom audiences, including those built from website visitor data. Together, these tools enable the retailer to accurately track site visitor behavior and then leverage that data to create targeted audiences for their holiday promotion. Enhanced match is a feature within the Conversions API that improves matching rates but isn't a standalone tool for audience building. The Pinterest Shopping API is for managing product catalogs and listings, not for building audiences from site visitor behavior.