A travel agency wants to drive more people to book vacation packages on its website. Which ad campaign objective should it use?
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Correct answer: Conversions.
Why this is the answer
The Conversions objective is designed to drive valuable actions, like bookings, purchases, or sign-ups, directly on the advertiser's website. For a travel agency aiming to increase vacation package bookings, this objective aligns perfectly with their goal of generating direct sales. Brand awareness focuses on increasing recognition, not direct action. Catalog sales is for promoting products from a dynamically updated catalog, which isn't the primary goal here for booking services. Video views prioritizes getting people to watch video content, not to complete a booking.
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