A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages

Pinterest Performance+ bidding is the optimal strategy because it leverages advanced machine learning to automatically optimize bids and delivery for conversions, aiming to achieve the best possible performance against KPI goals. Since the campaign is pacing to spend but not meeting KPIs, Performance+ can more effectively find high-intent users. Using enhanced match improves audience matching but doesn't directly optimize bidding for conversions. A frequency cap limits ad exposure, which might hinder reaching conversion goals if not set carefully. Daily budgets control spending but don't inherently improve conversion efficiency.