A travel services company currently pulls separate reports from Amazon DSP, display, and streaming TV campaigns, spending significant time on manual compilation. They want to understand how different advertising channels work together in the customer journey. What AMC capability addresses this challenge?

Amazon Marketing Cloud provides a clean room environment for analyzing pseudonymized event-level signals across Amazon Ads media. It helps connect exposure and conversion events from channels such as display, video, and streaming TV within custom queries. This reduces reliance on manual report stitching because the analysis can be built from shared AMC tables and workflows. The capability is especially relevant for understanding multi-touch customer journeys across Amazon Ads channels.