A user clicks a Facebook ad and then, two days later, clicks a Google Search ad before buying. Without Campaign Manager 360, both platforms would claim a sale. How does Campaign Manager 360 solve this?

Campaign Manager 360 uses Floodlight to connect conversions with prior ad interactions across tracked channels. Attribution tracking determines which clicks or impressions led to the conversion within the configured conversion window . An attribution model then controls how conversion value is credited across eligible touchpoints. This prevents separate platform reports from independently treating the same purchase as their own isolated result.