A user interacts with a TikTok ad and then converts via a Google Search ad. If a specialist wants to make sure the $500 revenue from this sale isn't counted twice in their holistic source of truth report, what must be true about the setup?

A tracking ad records paid media interactions that are not served directly through the Campaign Manager 360 ad server. Once that touchpoint is captured, Floodlight can match the later purchase to eligible clicks or impressions within the conversion window. Campaign Manager 360 attribution can then assign revenue through one reporting framework instead of allowing separate platforms to claim the same sale independently. This setup is required for cross-channel deduplication when social and search interactions are part of the same conversion path.