A user is creating a new campaign and wants Google Ads to recommend specific features and settings. What action should they take at the start of the setup?

Selecting a campaign goal at the start of setup is crucial because it informs Google Ads about your primary objective (e.g., sales, leads, website traffic). Based on this goal, Google Ads can then recommend relevant campaign types, features, and settings that are optimized to help you achieve that specific outcome. Without a goal, Google Ads lacks the context to provide tailored suggestions. Linking a Firebase account is relevant for app campaigns but not a universal first step for all campaign types to get feature recommendations. Skipping the goal selection would prevent Google Ads from offering these valuable, goal-oriented recommendations. Setting the budget and campaign dates are important steps, but they typically come after defining the campaign's core objective and are not what triggers feature recommendations.