A video campaign report shows 5,000 video plays but only 500 video midpoints. What optimization action does this specific data discrepancy suggest?
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Correct answer: Refresh the video creative to better retain user interest in the first half of the ad..
Why this is the answer
Video plays count video starts, while Video midpoints count impressions that reached 50% playback. A large gap between these metrics shows that many users started the ad but did not stay through the first half. In Campaign Manager 360 , playback milestone metrics are used to diagnose viewer drop-off within the video experience. The data supports improving the video creative’s early retention rather than changing unrelated delivery components.
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