A well-established online retailer notices high product page views and cart additions but low purchase completion rates. Which campaign goal should they prioritize to address this challenge?
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Correct answer: Conversion - to encourage customers to complete their purchases.
Why this is the answer
Conversion fits the situation because the shopping signals already show strong intent near the purchase stage. High product page views and cart additions indicate that awareness and consideration are not the main gap. The priority is reducing drop-off after shoppers have evaluated products and moved close to buying. Amazon Ads aligns conversion with lower-funnel actions such as purchases and sales outcomes.
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