A winery's Video action campaign is meant to attract customers to their website for their annual holiday sale. To encourage consumer interaction, which creative best practice would the winery implement?
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Correct answer: They'd have a clear call-to-action, such as "Learn more.".
Why this is the answer
In Video action campaigns , creative should make the next step immediately obvious. The ad message should connect the promotion to a user action that leads to the website. This supports interaction because users can move from interest to the sale landing page with less friction. Google’s action-focused creative guidance emphasizes direct response cues for conversion goals.
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