Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?

The brand aims to increase online sales by reaching both existing and new customers. Shopping ads with a product feed are ideal for driving sales, as they showcase products directly. Targeting both first-party data (existing customers) and second-party data (similar audiences or broader Pinterest targeting) allows the brand to re-engage familiar users and acquire new ones effectively. Incorrect options: Using conversion ads targeting a broad audience of people who do not engage with the brand would focus only on new customers and might not be as efficient for sales as shopping ads. Using Pins to boost engagement with users who have interacted with the brand's Pinterest account focuses on engagement, not directly on sales, and only targets existing users. Using shopping ads leveraging only first-party data would limit reach to only existing customers, neglecting the objective of acquiring new customers.