Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)
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Correct answer: decrease bids on under performing key words, remove low performing key words.
Why this is the answer
When a campaign runs out of budget daily, it means the budget is being spent too quickly. To make the budget last longer without increasing it, you need to reduce spending. Decreasing bids on underperforming keywords reduces the cost per click for those terms, allowing the budget to stretch further. Removing low-performing keywords eliminates spending on terms that aren't generating efficient results, thereby conserving budget for more effective keywords. Increasing bids on underperforming keywords would deplete the budget even faster. Pausing the campaign is a drastic measure that stops sales entirely, which is not an appropriate solution for optimizing an existing campaign.
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