Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase traffic on their product detail page?
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Correct answer: Add a 'Shop Now' button.
Why this is the answer
A clear call-to-action helps move shoppers from the ad to the product detail page. For Sponsored Display , traffic-focused creative should make the next step obvious and easy to take. A direct shopping action reduces friction after the ad impression and supports product exploration. This is especially useful when the campaign goal is to increase detail page visits rather than only awareness.
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