According to a 2021 study, shoppers on Pinterest spend 2x more than shoppers on other platforms.
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Correct answer: True.
Why this is the answer
This statement is True. A 2021 study conducted by Neustar, a TransUnion company, and commissioned by Pinterest, found that shoppers on Pinterest spend twice as much per month as shoppers on other platforms. This indicates a higher purchase intent and spending capacity among Pinterest users, making it an attractive platform for advertisers. The study analyzed aggregated and anonymized transaction data, providing a robust basis for this finding.
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