According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?
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Correct answer: 2.3X.
Why this is the answer
The correct answer is 2.3X. A Bain study of global brands revealed that marketers who successfully met their launch Key Performance Indicators (KPIs) were 2.3 times more likely to have included Twitter in their launch strategy. This highlights Twitter's effectiveness as a platform for achieving launch objectives. The other options (8.2X, 5X, 1.9X) are incorrect figures that do not reflect the findings of the Bain study regarding Twitter's impact on launch KPI attainment.
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