According to the presentation, account-based marketing (ABM) typically works well for:

Account-based marketing (ABM) is a highly targeted strategy where marketing and sales teams work together to engage specific, high-value accounts. This approach is most effective for B2B service providers because they typically deal with longer sales cycles, larger contract values, and a smaller, well-defined set of potential clients who require personalized solutions. B2C models (both service providers and e-commerce brands) focus on a much broader audience, making the individualized attention of ABM less scalable and cost-effective. Non-profit organizations, while they may target specific donors, generally rely on different fundraising and outreach strategies than the sales-driven approach of ABM.