Ada eze is an advertiser at an athletic wear company promoting a new women's running shoe.She used audience insights to determine that shoppers most likely to engage with herbrand were married women,so she tailored her creative to best reach this audience.Which audience insight did she use to learn this?

Ada used demographic insights. Demographics categorize audiences by characteristics like age, gender, marital status, income, and education. Since Ada identified "married women" as her target, she was leveraging demographic data to understand her potential customers' life stage and household composition. This allows for highly targeted creative that resonates with this specific group. Purchase frequency relates to how often customers buy products, not their marital status. Overlap reports show how different audience segments intersect, which is useful for refining targeting but doesn't directly identify marital status as a primary insight.