Adam set high bids and is spending his daily budget. However, he's noticing his performance is steadily decreasing after several weeks. What should he do?

Adam should review ad performance for creative fatigue. When an audience is repeatedly exposed to the same ads, they can become less responsive, leading to decreased performance metrics like lower click-through rates and higher costs per acquisition. This is a common issue when campaigns run for several weeks with high spend. Shutting off all Reddit campaigns is an extreme measure that doesn't address the root cause and misses potential opportunities. Continuously increasing bids without addressing creative fatigue will likely exacerbate the problem by increasing costs without improving engagement.