Aditi is trying to increase brand favor ability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?

The correct answer is to use a mix of Streaming TV, Online Video, and Sponsored Brands video ads. This multi-pronged approach effectively builds brand favorability and long-term demand by engaging viewers across various high-impact video placements. Streaming TV and Online Video ads reach broad audiences with premium, immersive content, ideal for brand storytelling and emotional connection. Sponsored Brands video ads then reinforce the message directly on Amazon, driving consideration and purchase intent among shoppers actively browsing. This combination ensures consistent brand exposure and messaging throughout the customer journey, from awareness to conversion. Using only Twitch premium ads would be too narrow. While effective for specific demographics, it lacks the broader reach and direct Amazon shopping integration needed for comprehensive brand building and long-term demand generation across diverse customer touchpoints.